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Have you ever thought as to how different websites get those exceptionally rich snippets in Google search results? The answer may be a simple addition of useful and relevant information to the structured mark-up language, but it requires a lot of efforts in doing so.
Rich snippets are quite straightforward to understand. It is the additional data about your products, services, business address and contact details you want to appear along with the title, URL, and description of a web page in search results.
In simple English, schema mark-up enables you to show the most pertinent information regarding your business in the SERPs.
It is neither magic nor some filthy trap. It is really the after-effect of adding something called schema mark-up to your content. Schema mark-up is undetectable for people, but it is a noteworthy help to the search engines that are attempting to see the majority of the setting behind your content.
You can utilize schema mark-up to get a wide range of rich snippets in Google, For example:
- Star ratings
- Add photos or videos
- Product description
- Phone number and Address
- Recipe cooking times
- Article Information
- Event times, dates, and location