91% emails are opened within 24 hours of sending. (Yesware)
90% of the emails are replied after 24 hours of opening. During that time, half of the emails are replied within just 3 hours. (Yesware)
70% of unanswered sales email chains break after first email. (Yesware)
Email, though old, but still effective medium to attract and retain customers. Healthier customer relationships are dependent greatly on follow up emails whether these are to get feedback or to invite customers back on the e store and complete the deal, an approach to cope with high cart abandonment rate. Such emails are also termed as cold emails. How to make cold emails effective for the desired response? Here are mentioned some useful tips and tools. Know and use them for successful follow up email Magento campaign (for Magento based platforms).
1. Get A List Of Email Addresses
At first step, you need to get the list of email addresses that you want to target. It could carry the email addresses of customers who have shopped at your ecommerce store or who left your website before checkout.
2. Craft The Cold Email Message
After getting the list of people, you want to send email to, spend time in crafting the message. Consider the following things in mind while preparing the email draft.
Message should be short: Longer email messages are usually ignored because people do not have enough time to read bulks of emails daily. Consider 30 seconds to convey your message. Do not write an easy, but an effective business message.
Stick to relevancy: Avoid spamming and use unique content to appeal the customers or prospects. People get from the subject and initial few lines what kind of email it could be. Convey strong message from the start, instead of using some template. If you send an irrelevant message, how can you expect from the recipient the desired response?
Make subject line appealing with person’s brand or some other catchy content, like "Possible chat"? In the address, prefer using the name of the recipient because it makes the email personalized. In the email body, mention how you heard about them or about their brand. It will make people feel your email is not just spam, but carries care. If you are sending follow up email to the customers who have abandoned the cart at your e store, mention that, and include some attraction.
Include call to action: If your email lacks call to action, expect poor response from the recipients. Provide them the reason to answer you back. Tell them clearly, what you want whether it is a meeting, or completing the checkout process they left at your Magento store. Avoid creating any confusion and be clear in what you convey.
3. Follow Up The Cold Email
Once you have sent cold emails to the respective persons and there is not any response from them, use the power of follow up emails. Stats reveal that if you do not get a reply to the first email, there are 21% chances of getting the second email answered by the prospects. If still not replied, send again, there are 25% chances to receive a reply after 3rd follow up email. How to run a follow up email campaign and what to consider for such emails? Here is given a guide!
- Wait for 1 day after the first cold email and give the recipient some time to think and reply.
- If they do not reply you back, send them a follow up email. Address them with their name and give reference of your previous email. Invite them on chat as per their convenience.
- If that does not work, explore some big news like some new product launch or your collaboration with their competitors.
- Avoid sending them repeated emails on daily basis because it will show how desperate you are and they will not take you seriously. They might not respond because they do not want to deal with you, accept that harsh truth.
- Know the reason why they did not respond whether it’s the email lost in messy inbox or they are not interested at all. If the first one is the reason, go on following up, but for second case, you cannot do anything.
Follow Up Email Tool
To send follow up emails in a hassle-free manner and to make them successful, there are many tools and software available. What is best in favor of your business is mentioned below.
- Placing new order
- Abandoned shopping cart
- Completed orders
Emails are generated automatically, but you can set rules and can define parameters. The follow up email Magento module helps increasing your sales at your Magento store.
When Can You Use Magento Follow Up Email Extension?
As this extension works for automation of follow up emails, you can send emails in the following conditions:
Welcome a new subscriber or customer!
If a new customer purchases from your store or signs up, sending a welcome email is best. It will be more like introducing your company, informing about special discounts, or the theme of future newsletters.
If there is a list of recipients
If there are many customers or prospects you want to target on same basis, you can go for automated emails. If you are dealing in educational stuff or offering an online course, break that into pieces to be sent over specific time intervals.
Send annual emails!
If the emails are to be sent on annual basis like those of birthdays or anniversaries of the loyal customers, automated email system will work best for you.
Track the website activity!
If a visitor comes for the very first time at any of your web pages from a newsletter, send them a follow up email, specifying the goal. Tell them about your exciting offers or any special discounts available. Also, inform about any new product launched at your Magento store that could be of their interest as per their prior experience with your website.
Send a thank you note!
Say thank you to your loyal and regular customers by sending them an email. Invite them to become part of your VIP program or offer special discount in reward of their loyalty.
Suggest products to existing customers!
You can send emails to the customers who have made a deal at your Magento store. Give recommendations or share the caring tips of the products they have bought.
If you want to get feedback from your existing customers, send them a survey form. Ask about their shopping experience at your store. It will make them feel valued.
For all of the above reasons, you can use follow up Magento module at your ecommerce store. Follow up emails are not just meant to get the desired response from the customers or prospects, but to build stronger relationships with them. Have you used such follow up emails? What was the recipients’ response? Share in the comments below.
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