Hundreds and thousands of online merchants use Magento as their online selling platform. Providing better shopping experience and increasing sales are the core objectives of every online store. While there may be hundreds of useful Magento extensions and choosing some of them depends upon your store’s specific needs, some extensions are great in enhancing the store’s functionality and ultimately increasing revenue. Here ....

While the debate on the effectiveness of affiliate marketing is still going; the recent stats indicate that almost $5 billion is spent yearly on Affiliate Marketing only within the US. This amount is more than the nominal GDP of Sierra Leone. Now one might think that in spite of such the  expenditure, what is making Affiliate Marketing a controversial business? This is primarily because some e-marketers believe that they can ....

According to Baymard Institute’s survey, about 69.23% is the cart abandonment rate of the online stores. It simply means 7 out of 10 visitors add a product to cart, but leave it unfinished due to a reason unknown to you. It is quite a depressing situation when you spend a lot on web design and development, carry massive marketing, bring in visitors, but they do not convert. There are countless reasons for cart abandonment ....

It is no secret that WordPress is by far the most popular CMS platform online. Since it is loved by one and all so much, WordPress themes are also aplenty. But this does not imply you can just choose any theme and start your website. You have to carefully take into consideration many ....

Maximising sales revenue is a goal of every online store. The merchant has a variety of methods to select and implement for improving sales and achieving a target. But, they often fail after trying several techniques, because a trick that is fruitful for a website may not be necessarily effective for ....